Social Awareness Campaign

“Exploited,” is a fictional campaign hypothetically funded by the International Justice Mission (IJM), that spotlights sex trafficking in the southern United States. Through a mix of statistics, personal stories, and powerful imagery of victims, the campaign employs a bold design aesthetic featuring bright orange hues and hand-written typography to demand attention and evoke empathy. By presenting the stark realities of exploitation, “Exploited” seeks to compel viewers to take action, urging them to join the fight against modern-day slavery and ensure a brighter, safer South for those who call it home.