B-Roll Distillery

This project originated from a class assignment in which I conceptualized B-Roll Distillery, an imaginary premade cocktail brand that crafts drinks inspired by iconic films. One of its signature creations, Humphrey’s 75, pays tribute to the timeless allure of Casablanca and the golden age of Hollywood.

Designed to capture the romance and sophistication of vintage cinema, Humphrey’s 75 blends vibrant orange hues, creamy elegance, and gilded accents—evoking the warmth of a Moroccan sunset and the glamour of the 1940s. The label design features Moroccan-inspired borders and Art Deco typography, reinforcing the film’s aesthetic while enhancing the cocktail’s refined appeal. Packaged in glass bottles with gold detailing, Humphrey’s 75 invites consumers into a world of cinematic nostalgia, where every sip echoes the elegance of a bygone era.